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Awesome Aura Means?

It denotes online as well offline presence of your business with following Characteristics:

1. Look Unique & Authentic

2. Engage Your Audience

3. Competitive Advantage

4. Have Success Stories

5. The Wow Factor

Why Aura Important?

1. Help you to convert your "development" into "cash"

2. Help you to grow fast

3. Gives you competitive advantage over the existing players

4. Gives you more time to research & development

5. Gives you feel of security

Why Do It Yourself?

1.You are the only one who feels your possibility

2.Need Number of experts and difficult to give the vibe of your possibility to everybody

3.Hiring more experts, implies more cost

4.One Stop Solution not Available in the Market

5.This isn't an educational taking in, it's a transformative learning

What Are the Minimum Elements Required to Create Awesome AURA of Your Business?

COMPANY REGISTRATION


Incorporating your company is the key to unlock your Corporate dreams into reality. There are various types of companies according to one requirement like Private Limited, Public Limited, Nidhi company, Section 8 company etc.

A registered business helps to have startup funding and develop trust in the eyes of employees, investors, vendors, customer etc. who want to deal with you. Company Incorporation is to be done when an entrepreneur has a plan or idea to implement or It can be done when an existing entrepreneur wants to legalise their business or expand their business.

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TRADEMARK REGISTRATION


Trademark helps you to secure your brand, so that it cannot be used by others without your permission. A registered trademark helps to make a brand globally recognised. It also builds trust & goodwill in the eyes of your customers among various competitors,

because in today's online business world, most customers prefer to use registered brand products and services only. Generally, Trademark is done once the business gets started or at the time of expansion of business. Trademarks are a valuable asset.Trademarks can appreciate in value over time. The more your business reputation grows, the more valuable your brand will be.

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ISO 9001 : 2015 CERTIFICATION


It is beyond any doubt that the ISO certification process gives an authentic recognition to an organisation. ISO 9001 certification is issued by the International Organization for Standard and is accepted worldwide. In case of cost consideration, getting a non-IAF

ISO certification is much feasible as it does not require quality audits at regular intervals. The IAF member bodies are supposed to conduct regular audits, if any organisation is participating in tender specially in government tenders or the organisation main business is into import and export then IAF-ISO is mandatorily required at the initial stage.

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GST REGISTRATION


Business whose turnover exceeds Rs. 40 lakhs is required to take GST registration mandatorily, and you are required to apply for GST Registration within 30 days from the date when the threshold limit of turnover is achieved. Knowing the GST number of an

organization is extremely important, because every supplier of the goods or services need to quote the GSTIN in all invoices, which will lead to the right allocation of ITC. GST registration is not mandatory until you reach the threshold limit, but If you want to do business with any registered dealer, then you have to be registered under the GST regime otherwise no registered dealer will do business with you.

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MSME REGISTRATION


MSME (Micro, small and medium enterprises) is the backbone of Indian economy, and is rapidly growing with regular support from the government by various schemes,the government always tries to provide various aids,subsidies & facilities to boost

the MSME sector at regular intervals. If you are a MSME registered business then you can avail benefits like Collateral free bank loans, subsidy on patent registration, overdraft interest rate exemption, industrial promotion subsidy eligibility, protection against delayed payments, fewer electricity bills. All the business should get themselves registered under MSME as earliest as possible if they want to gain these benefits.

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PF & ESI REGISTRATION


EPF stands for Employee Provident Fund that is a scheme for providing a monetary benefit to all salaried individuals after their retirement.ESI is a self-financing social security and health insurance scheme for Indian workers. Both PF and ESI are for

the benefit of the employees and workers during their employment and afterwards employment. Now onwards PF ESI is mandatory for every new entity but for existing entities it is still voluntary, if not crossed statutory limits. Statutory limits for EPF registration are any industry having 20 or more persons and in case of ESI it is mandatory if employees are 10 or more in a factory. The establishment must obtain the registration within 1 month of attaining the strength.

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STARTUP RECOGNITION


Startup India is a platform which helps new and innovative startups to have various benefits in order to achieve the target of growth of Indian Economy. Any eligible entrepreneur may register themselves as a Startup and avail the benefits of

Income Tax Savings, Reduction of Patent cost, Easy to get funds, Tax Savings for investors and various more. Every entrepreneur has an urge to have successful growth in the economy and in order to build that aura every business must have to grab all the opportunities around them. Benefits under the Startup Registration are the opportunity every eligible entity must have after incorporating their business.

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PITCH DECK & PROJECT REPORT


Pitch deck or Project Report is a presentation or report which describes the business idea or numbers about your business growth , Business future perspective and all the necessary details and information which are required by any investor or Financial Institution

at the time of seeking funding. Pitch Deck is required at the time of filing the application for Startup Tax Exemption while Project report is asked by any business investor at the time of business expansion or Bank at the time of funding.

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STARTUP CONSULTING


it is not easy for a layman to understand terms and concepts unknown to them, so here comes the concept of consultancy. In Startup consultancy our expert Startup Consultant assists you to understand the various schemes available for helping Startups,

they help you to validate your business idea, they assist you to develop the prototype of your idea. They will guide you to understand which registration will be beneficial according to your business plan. You can take the Startup consultancy services at every stage of business like at the point of business registration, at the time of business expansion and development, at the time of developing prototype etc.

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AUDITOR APPOINTMENT


When your business is registered under the company Act, then it is a mandatory legal requirement , if not complied with then it will attract a monetary penalty. Auditors make sure that the company's financial records and accounting procedures comply with the law.

Auditor also ensures compliance with established internal control procedures by examining records, reports, operating practices, and documentation. Within thirty days from the date of the registration of the Company itโ€™s Board of Directors need to appoint first auditor of the company.

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ROC COMPLIANCES


ROC compliances are mandatory legal compliances for every company and LLP (Limited Liability Partnership). ROC compliances are required to represent the true and fair value of the business. In case of delay comply, it attracts the penalty up to 12 times of

normal fee. Furthermore in case of consecutive 3 years non filing there are chances of strike off by ROC and Disqualification of directors. As per new rules few ROC non compliances penalties can be 100 rupees per form per day, it means overall annual penalty in case of one company can reach in lakhs. Proper compliance creates a good image in public and helps in easy approval of loans & other schemes.

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GST COMPLIANCES


It is a mandatory legal requirement. Business whose turnover exceeds threshold limit of Rupees 40 lakhs, is required to take GST registration, and GST registered business is mandatorily required to submit the GST compliance time to time to avoid penalties and

legal consequences. GST compliance is supposed to be filed monthly, quarterly and annually as per the requirement. Most importantly if a business want to avail Input tax credits it has to submit the GST compliances on time.

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PF & ESI COMPLIANCES


All the enterprises who have registered under PF & ESI act, are required to file the PF & ESI compliances. It is a mandatory legal requirement if not complied with then it will attract monetary penalty.During the term of employment it helps to give benefit of

government facilities to the employees like help employees to overcome unforeseen circumstances including medical emergencies maternity leave or disability situations, sickness, injury related to workplace during employment & helps in saving huge amount of money in the long term.

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INCOME TAX COMPLIANCES


It is a mandatory legal requirement , if not complied with then it will attract monetary penalty, and most important thing about ITR is to know that without a proper ITR (Income tax return) records, you will never be able to get the loan.

The income tax is levied by the government as per the rates prescribed under union budget every financial year. ITR is must if you want to take advantage of business initial losses, by proper tax planning using set off & carry forward of loss provisions of income tax act.

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TDS COMPLIANCES


It is a mandatory legal requirement , if not complied with then it will attract a monetary penalty. TDS compliance is required to be done by those who deduct TDS. Like employers deduct TDS of salaried person,Non salaried person or NRI.

It helps the government to collect advance tax. It is compulsory for deductors to submit a TDS return on time. TDS return is supposed to be given to the department quarterly. If you fails to deduct TDS on a payment, on which you were supposed to deduct TDS then the entire payment will be added to your income while computing your taxable income.

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DOMAIN & WEB-HOSTING


Domain name and web hosting are the first and foremost step when you develop a website for your business, to make an online presence over www (world wide web). Domain name simply represents your website address like www.abc.com,

thereafter, to get a website active and live on the internet, web hosting is a must. Web hosting is basically the space that you buy on a web server to store your website files. When you buy website hosting, you basically rent space on a server where your web files will be placed. It should be taken as soon as you plan to take your business online.

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WEBSITE DEVELOPMENT


Website is an important tool to promote and sell your products and services. It keeps you connected with new customers and gives your customers a base to reach you at any time, no matter if you are active or not, but your website takes care of your customers 24/7.

If you want to grow your business beyond local territories, if you want to build your business credibility, if you want to compete with big brands, if you want to showcase your business idea, and most importantly if you want to go for digital marketing then website is the first thing you must have. The sooner you develop your website, sooner your business will grow fast.

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MOBILE APP DEVELOPMENT


In this digital world If you want to take your business to everyone's hand then mobile apps should be your priority. A well-designed mobile app improves your brand goodwill and results in an increased number of customers. It creates a direct marketing channel

for your business and customers can avail your service or product any time anywhere with the help of your mobile app. One of the biggest benefits of having a mobile app is that all the information you would like to provide to your customers, like special sales and promotions etc. will be right at their fingertips in seconds.

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CRM DEVELOPMENT


CRM helps a business in data management and data analysis, help to recognize the value of its customers and to capitalize on improved customer relations. The better you understand your customers, the more useful you can be to their needs.

CRM provides sales and marketing teams with a set of tools to manage the entire sales and marketing funnel, from lead qualification to opportunity management, forecasting, and deal closure. It enables customer service teams to manage customer requests and automate service operations by following predefined processes for customer care excellence. You must develop your CRM when you want to manage database of a large customer base and streamline your different business processes through automations.

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GRAPHIC DESIGNING


It is a tool to enhance how you communicate with other people. It serves to convey your ideas in a way that is effective. Graphic design communicates ideas or messages in a visual way. It is an art and practice of planning or projecting ideas & experiences with the

help of visual and textual content. These visuals can be a business logo, or page layouts on a website etc. Graphic design is the process of visual communication using typography, photography, iconography, and illustration. Graphic design is required for the growth and improvement of the business, to reach a niche audience, to create awareness of the brand, to give the information to the public about your brand in a creative way.

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CONTENT & BLOG WRITING


If you have website, mobile app, social media profiles etc, then you always need to have unique content for existing and proposed audiences. For example, if you want to make your YouTube video viral then its script must be unique and creative,

and here creative content writing plays an important role. Apart from this, blog & contents writing attract more traffic towards your website, increase SEO/SERP, establish brand as an industry leader, create awareness regarding your business and organisation, give more leads, etc. and this all ultimately results in increased sales. Whenever an organisation wants to attract more and more audience, customer, and relevant traffic in his website, then they must have a unique and SEO oriented content and blog writing at regular intervals.

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CORPORATE PROFILE


Corporate Profile creates an impressive image in the eyes of target customers. You can see your company profile as the Curriculum Vitae of your business. Just like a Curriculum Vitae gives a brief account of a person's education, qualifications etc,

so your company profile informs the reader of your business's history, the resources, service offering, expertise and location. Corporate profiling is a process that delivers an in-depth blueprint of the organizational structure, its technology, people, processes. You can show it to potential investors or clients because it can be a great tool to introduce your company.

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VIDEO PRODUCTION


If you want to capture the market, video is one of the best ways to convey your message. In this digital world where everything becomes viral within few hours, video is the best marketing weapon that helps in Brand building, customer awareness,lead generation,

passive income generation, attract the clients, customer connect etc. Video helps to promote your business over the social media, i.e. YouTube, Facebook, Instagram, twitter etc, and creates awareness about your business establishment. Sooner you start digital marketing via video sooner your brand reaches a larger audience.

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E-COMMERCE PRODUCT LISTING


Nowadays customer preferences change from offline to online because of convenience. But it's a lengthy process to develop and market your own website for selling your products or service. Alternatively you have the opportunity to showcase your products to crores of

customers & businesses - 24 hours a day on the big e commerce websites like Amazon, flipKart, GeM (Government E Market) and many more. These E-commerce websites are indisputably the most important marketplace as far as online business over these e commerce platforms then e-commerce product upload services or simply product listing is the most essential service for you.

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PAID CAMPAIGN


Paid google and social media ad campaigns, Retargeting & remarketing is one of the best ways to bring in customers, get leads and increase brand awareness. If you need fast and immediate results and that too in a short span of time,

you can rely upon these marketing strategies. These are very specific form of the online marketing & it works like a digital reminder to customers, hopefully encouraging them to come back to seal the deal and increase your target achievement from conversions. BY these marketing methods you can your use search ads, social media ads and display ads to target your audience on different search engines and social media platforms.

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ON PAGE & OFF PAGE SEO


Search engine optimization strategy (SEO), Keyword Research, Competitor Analysis these are the factors which can not be ignored when you are expecting your website to give the best result. On-page SEO, off-page SEO, Keyword Research & Competitor Analysis work

together to improve your search engine rankings. It can be divided into two different categories: on-page SEO and off-page SEO. On-page SEO focuses on optimizing parts of your website, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks. So if you must go for it because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

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SOCIAL MEDIA OPTIMISATION


Social media optimization (SMO) is the use of social media networks to manage and grow an organizationโ€™s message and online presence. By the help of SMO you can ensure a strong web presence for the business and establish the internet authority of the brand.

SMO helps to Increase the reach to drive more relevant traffic, also help in better lead generation & Improving Search Engine Ranking, branding, improving brand visibility etc. SMO provides the opportunity to reach out to niche audiences by increasing awareness of new products and services and by more connection with customers.

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REVIEW MANAGEMENT


Review management is an important marketing strategy for any business to improve its online image because it has a direct impact on your business reputation and revenue. According to an online survey 72 % customers will not take action before they

read reviews & 94 % customer say a negative review has convinced them to avoid a business. If you want to build a positive & impressive online image then you must work on managing business reviews over various platforms like google, Facebook, Instagram, Just Dial, Sulekha etc. This list long list which consist of many more online platforms but google ranks first on this list, so first you need to list your business over Google Maps. It is an digitalised tool which helps a business to make presence across Google. By this anyone can know the location of your business by just entering the business name on google.

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EMPLOYEE CONTRACT


It is the type of contract between employer and employee which specifies the employment terms and conditions and reduces chances of future disputes. Employee contracts are required at various points of time. like when an employee joins the organisation,

at the time of change in terms and conditions, at the time of promotions of an employee. Apart from this, these contracts are also required whenever any changes made by the organisation. It is advisable for all employers to have employee contracts for avoiding future contingencies.

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VENDOR AGREEMENT


Vendor Agreement is a legal document which stipulates the provisions regarding the work performed by the vendors, freelancers and other service providers. Vendor Agreement can be made for many purposes like,freelancer works, office supplies, consultant, technology,

services etc. It is needed when Business owner hires a person who provide specific service or goods as per the requirement. So whenever you are hiring any vendor then you need a proper vendor agreement to reduce any future disputes. It should be executed before hiring any vendor.

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PRIVACY POLICY


In basic terms, a privacy policy is a legal statement stating what type of information to be gathered from the client, how & where this information will be used and how will you keep it safe.The privacy policy helps to protect the misuse of private & personal

information of the client. If your business gathers such information from the customers or if you create a new website, then you should have a privacy policy to protect the visitors from any misuse of their personal information.

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TERMS OF SERVICE


Terms of service define the rules for availing the services being provided by any goods or service provider. It protects goods or service providers from any future contingencies and legal complexities. Whenever you start any new business and enter into

any service agreement with the client you should first prepare the "Terms of service" to avoid any future contingencies. Terms of service are aimed at protecting your business. They give business owners the opportunity to set their rules (within applicable law) of how their service or product will be used.

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