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What are landing pages and why are they important?

What is a Landing Page?

Endless drive use a variety of website resources (like homepages, “About” pages, or “Contact Us” pages) as post-click landing pages that does not make them post-click landing pages.

A landing page is a web page where visitors or guests land and see your brand’s offerings. But, in terms of advertising, it’s typically a standalone page, which is not the same as other site pages including your homepage. Ideally, there are five types of high changing landing pages that most organizations regularly use.

1. Click through Landing Pages 

One of easiest type of greeting pages utilized in online marketing, their sole intention is to offer an on-site visitor with all the vital or necessary information regarding to a product, service or an offer, and clarify the preferences as well as the context of use to convince them to enter the transformation channel. These pages are ideally made to click-through and guide visitors to specific targeted pages where they’ll find complete transaction details.

2. Lead Capture Landing Pages

Otherwise known as squeeze pages, the core reason of lead catch landing pages is to gather guest information and create a bank of possibilities for the marketing and sales team. A decent lead capture landing page doesn’t have any exit paths from the page. The company “Try It For Free” landing page is clear, compact, and concentrates just on gathering visitors informations. It doesn’t have any outer links, the perfect measure of substance, and CTAs that are noticeably obvious to naked eyes. 

3. Viral Landing Pages

As the name suggests, these pages are ones that help organizations to advance image through informal promoting. The objective behind having these landing pages simply to get more visitors to join.

4. Microsites

A microsite is a subset that acts as a valuable site to a genuinely large website. These landing pages typically have their own vanity URLs identified with the significance and timing of the campaign. In spite of the fact that they’re more than just single pages, they’re classified as landing pages because their destinations, or where guests are directed to are driven from paid online promotions, print and TV advertisements.

Landing Page Metrics that you Must Track

Metrics serve in as the perfect way to measure the performance of your landing pages and look insights on the best way to improve them to accomplish business objectives. While various businesses may use various measurements to measure the presentation of their landing pages.

Page Visits

As the name recommends, page visits normally record to the number of people who’ve visited your page over a specific period. The higher the visitors, the higher are the probability of transformations. In case this number is lower than you’ve expected, then try and adjust your paid strategies, use emails and social media stages, or reclassify your keywords to push the fence sitters to visit your page. 

 Bounce Rate

After online visits, this is commonly one of the most significant measurements to consider into account when interpreting the performance of a landing page. Bounce rate can be defined as the number of people arriving on your landing pages but quickly leaving without making any ideal move. most ideal approach to look for answers against high bounce rate is to look to subjective tools like heatmaps, clickmaps, and scrollmaps.

Traffic Source

Knowing the sources of your traffic inflow successfully helps you understand and investigate where you need to focus your energy or bend over your efforts. The clearer your traffic sources are, the better will be your focusing on. 

Submission Rate

This commonly determines the number of visitors who will fill and submit your lead-generation form or structure and reach on thank you page. The greater the number of submissions, the improved optimized your landing page is. In case of low conversions, it’s always a good idea to make tweaks to your page and run A/B tests to check for leakages and amendments.

Form Abandonment Rate

Form abandonment rate tells you the number of visitors who started filling your forms, but left among the process. If the abandonment rate is comparatively higher, it apparently means some elements are creating resistance in the process. Making tweaks or adjustments such as introducing new click triggers, removing unnecessary form fields, or customizing them according to various identified visitor segments can help decrease abandonments.

What are the Common Landing Page Optimization Mistakes? 

As basic as it might sound, landing page optimization is certainly not an a piece of cake. It requests a great deal of homework and due tirelessness to avoid submitting silly mistakes and achieving the optimum level required. 

1: Too Much Text Here’s an example of a landing page with excess text.
Avoid stuffing your landing pages with paragraphs. Use basic text, simple graphic lay out, and symbolism to make the page look remarkable and impressive.

2: Lack of Descriptive Headline
A detailed title also delivers different important activity: it *sticks* in the head of a visitor as long as they stay on your site. Contrast this to the scheme where there is no essential feature which a visitor can fall back on and your page spins to be too confusing to understand. 

3: Lack of a Single Prominent Call-to-action
When the visitor arrives on your page, believes that you are credible, reads the descriptive headline and is finally convinced to spend some time on your site, what’s the next page you want him to see?

4: Lack of Social Proof or ROI Proof
People use poor common images thinking that they make their site elegant but they have to be compatible too. By doing so, the company saw a 35% increase in their sign ups than before.

5: Lack of Visual Hierarchy

When people “skim” through your landing page, your design should lead the conversation in their mind. Font size, bold text, image size, you can use all these and a lot more to guide the thought process of your prospects that finally makes them enter your conversion funnel.

How Do Landing Pages Work?

  1. A individual sees a call-to-action or a source of inspiration and winds up on a landing page with a structure.

  2. The individual fills out a structure which changes over them from a guest into lead.

  3. The information from the structure or a form fields is then put away in your leads database.

  4. You market to the approach or lead based on what you know about them.

06 Mar

Shruti Sharma
Shruti

“An idea can change your life”: Well it’s true! I am glad that India is rising its way towards startup culture. It has literally pushed people to at least give it a try and not just live in a bubble. Being an entrepreneur you need a team and Neusource is there to help you and to raise your startup.