Click on Any Booklet to Download

Rebranding Case Studies: More Than Just Redesigning a Logo

Rebranding Case Studies: More Than Just Redesigning a Logo


In today's digital age, where innovation is constant, even established brands find the need to refresh themselves periodically. The phrase encapsulates the true essence of rebranding. It goes beyond merely changing a logo; it involves infusing new energy and life into something old. While many may associate rebranding with a logo redesign, the truth is that it goes much deeper, influencing a brand's values, legacy, and mindset. Have you ever thought about the emotional experiences, memories, and sentiments that come to mind when we hear a brand's name? Therefore, the impact of rebranding goes beyond the commercial realm; it also touches on the emotional aspects of a brand.

The Significance of Rebranding:

  • SBI (State Bank of India): As the largest bank in the country, SBI recognized the need for rebranding to align with the evolving digital landscape. Their objective was to develop digital products and services while transforming traditional approaches. SBI successfully developed a new identity that not only reflected the brand's legacy and trust but also embraced an energetic and dynamic nature.

  • Ruby Mills: Established in 1917, Ruby Mills aimed to enter the next century with a clear brand position, well-defined values, and a fresh perspective. The company sought to modernize its legacy in a contemporary way, symbolized by a red heart in the new logo, signifying love for the brand's core principles. The rebranding also involved simplifying the brand name to "The Ruby Mills Limited."

  • Uber: Since its inception in 2009, Uber has undergone five rebranding phases. The first logo, created hastily in Photoshop, gave the impression of a traditional cab company. Quickly realizing the need for change, Uber transformed into a more international and diverse brand. Subsequent rebranding efforts focused on integrating other product lines, leading to a refinement in the fifth attempt. Each change reflected the company's evolution and adaptability to market demands.

  • Animal Planet: A beloved brand for two decades globally, Animal Planet recognized the need for a symbol that would establish its global presence. In 2018, Animal Planet launched a comprehensive rebranding, introducing a vibrant and distinctive elephant in its logo. This new iteration captures the brand's favourite joy and energy, appealing to a broader audience.


How Neusource Startup Minds India Ltd. Facilitates Rebranding:

In the dynamic world of business, Neusource Startup Minds India Ltd. plays a crucial role in assisting businesses and startups in their rebranding journey. As a leading service provider, Neusource offers a range of services, including company registration, trademark registration, and brand registration, ensuring a seamless transition for businesses looking to revamp their identity.



Rebranding is a multifaceted process that goes beyond a mere change in visuals. It's about telling a brand's story in a new light, adapting to changing values and aspirations and connecting emotionally with the audience. The case studies of SBI, Ruby Mills, Uber, and Animal Planet highlight the diverse ways in which rebranding can rejuvenate a brand's image. With Neusource Startup Minds India Ltd. by your side, businesses can navigate this transformative journey smoothly, ensuring a modern and impactful brand identity.

19 Jan

Bindu Soni
Bindu Soni

To start a new business is easy, but to make it successful is difficult . So For success, choose the best." Be compliant and proactive from the beginning and choose NEUSOURCE as your guidance partner.

Search Blog

Latest Videos Blog

See All Popular

Facebook Widget

Startup Consulting