WHAT IS CONTENT MARKETING AND WHY IS IT CRUCIAL FOR YOUR COMPANY?
What is content marketing?
Even though we are surrounded by it almost constantly, most people may struggle to define what it is. We decided that Google would be a good place to start, so we Googled "what is content marketing?" The following is the definition we received:
There are a few interesting things to note about this definition:
1. The goal is to "attract": Your content should act as a magnet, drawing in your target audience.
2. It necessitates a "clearly defined and understood target audience": To do so, you must first identify your target audience. The more specific your target can be, the better.
3. The long-term goal is to "drive profitable customer action": To drive profitable customer action, you must clearly communicate to customers what action(s) you want them to take. Incorporate call-to-actions to encourage specific behaviors.
4. There is no mention of your product or service: Customers are constantly bombarded with marketing and have begun to tune it out. To get their attention, you must focus on providing value rather than pushing your business on them.
7 ADVANTAGES OF CONTENT MARKETING
Positions Your Company As A Thought Leader: Why should customers choose your company over a competitor? One reason is that you are an industry expert. This is why businesses have blogs, entrepreneurs guest post for top news sites, and CEOs seek speaking engagements. All of these factors contribute to the person's or business's position as an expert, which leads to trust. Content marketing is an excellent way to educate people while demonstrating that you are an expert who can be trusted.
Attracts New Leads: Consider your content to be a massive magnet. When properly written, it will begin to attract potential customers (new leads). The relevance of your content is an important consideration.
Increase Your Social Media Followers: Content marketing and social media are a perfect match. You create your content and then distribute it via social media. The leads you generate through your content will hopefully begin to follow you on social media. The advantage is obvious: they will continue to see your new content as you share it on social media.
Enhances Search Engine Optimization (SEO): Needless to say, search engines will play a significant role in your company's visibility on the internet. Search engine optimization (SEO) is the process of increasing the visibility of a website or a web page in the unpaid results of a search engine. SEO relies heavily on content marketing. By creating content relevant to your industry, you increase the likelihood that a search engine will show your content to searchers.
Increases Sales: Yes, content marketing can generate revenue. The benefits listed above should demonstrate how a well-executed content marketing strategy can and will increase sales.
Less Expensive Than Traditional Marketing: Digital marketing, particularly content marketing, is significantly less expensive than traditional marketing and generates significantly more leads.
Assists in Recruiting Top Talent: More than 90% of recruiting professionals intend to use social media to help them recruit top talent. Social media content marketing is an excellent way to attract top talent. We've had several job seekers approach us as a result of the content we've created.
Below is the video why Content Creation is Important for Business
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