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The purpose of an information-centric web-site is to convey specific,helpful information to a specific user/audience so that the reader learns something new or understands a topic better. These websites are geared around more actionable information and may contain “how to’s”, tips and tricks, fix and repair, guidance, support information, directions, instructions, etc. Informational websites are created in order to provide a customized and branded resource for potential and active customers, members, investors and so forth. These websites are usually content and design driven. A great informational website can act as an excellent sales tool for your company. It can capture leads, inform potential customers about your company and act as the first line of communication between you and your clientele. it may or may not a dynamic website.
The purpose of a service-based business website is to convince website visitors that they should become customers of the service company. This is done by positioning the company as a dependable, trustworthy and experienced service provider in the target market. Visitors will pre-screen potential service providers by reviewing their websites before they make any phone calls. During this process, they are trying to find the best company that will meet their specific needs. They are trying to ascertain how expert the company is, the quality of the work they will receive, whether the provider has a good reputation and how long the company has been in business. Visitors can be helped by providing them with information and articles which demonstrate your knowledge, a visual portfolio of your work, videos, customer testimonials and so on
Instead of entering in the website and just clicking into a page full of words and boring images, visitors click into an exciting web design that immediately leaps off the screen to greet them. It can be a popup box or any videos, audio clips, flash images etc., An interactive website is essentially an Internet page that uses different kinds of software to create a rich, interactive experience for the user. This includes:
1. Online transactions
2. Submitting stories, photos, videos, and blogs
3. Interactive features, such as calculators and clickable maps, help the user to explore the various services offered by a company
4. Personalization of content and experience based on history and demographics.
5. Features, such as live chat, pop-up, and help screens enables context-sensitive, user-friendly help.
The purpose of e-commerce websites is to sell products to users. The most successful websites are carefully optimized to achieve a high percentage of purchases. To achieve success e-commerce websites need to integrate all of the latest online closings & upsell techniques available which have been proven to increase the chances that a visitor will purchase. There are many important elements that go into building a successful e-commerce website such as removing friction during the purchasing process, making the checkout smooth and easy, making the website fast and attractive, upselling users on related products, incentivizing buyers, reducing cart abandonment, nurturing past buyers to buy again, remarketing to past visitors who haven’t yet purchased, using the proper payment options, having a mobile ready design, etc., etc.
Lead Generating websites is the combination of landing pages focusing on the niche prod-ucts of the company. Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. Effective landing pages are transactional landing pages. Not all landing pages are effective. The effectiveness of a landing page is determined by it’s conversion rate or engagement rate. Effective landing pages are free of distractions. They typically have a singular focus or value proposition–a single compelling reason to be a cause for conversion. They provide enough information to attract and convert a prospect, but not too much information to cause for a prospect to feel overwhelmed, distracted or confused. Effective landing pages also contain lead capture forms. Visitors should not have to click to other pages to understand the value proposition and feel enticed to fill out the form.
Workflow automation through the web is one of the easiest yet most effective tools for maximizing efficiency levels, which means more money in the bank for your company. Here are 5 reasons why.
Eliminates Errors – Even the most careful of employees will be prone to mistakes from time to time, especially if the demands on your human workers are exceeding their capacity.
Optimized Processes – Another area that not only causes delays but also costs your organization money is in task duplication. It’s a huge waste.
Speed – Simply put, workflow automation is infinitely faster than human workers could ever be.
Do More with Less – This concept is becoming a reality for many organizations these days.
Fewer Resources – Because workflow automation supports and promotes cloud technology, going paperless (or at least reducing the number of resources used) is much easier to do.
The power of smart phone advertising possibilities is often underestimated and this is why business owners will do well to ensure that they have a smart phone version of their website which will be compatible with as many smartphones as possible. Many people do not realize just how much is now possible on smart phone platforms. Hundreds of millions of people all across the globe own one or more smartphones and therefore the marketing possibilities are endless. Social media platforms are growing every day and millions of people interact with friends, family, colleagues and businesses and that is why businesses has to have websites which has been adapted for smartphones. You cannot carry your laptop with you 24hrs a day, but you can do so with your smartphone and therefore consumer is accessible almost 24hrs a day and this is always a good thing for businesses because marketing campaigns is so much more effective and the possibility of landing that sale also increases.
Even when professionally designed there may still be some things that might not work as expected and therefore some tweaking might be necessary before the desired end result will materialize. This is why it is so important for business owners to understand their own businesses, starting with the vision of that business. They need to know exactly where they want the business to go and what the business needs to achieve within a predetermined time period. All of this critical information needs to be communicated to the website designer so that there is absolutely no doubt what that business is about and where it has to go.
Complicated things such as rotating banners are not always as effective as people might assume it is better to keep things simple. Many people try to fit as much as possible onto their website because they feel that the website is theirs and therefore they are entitled to get as much value as possible out of their website. They seem to forget that the website should target the consumer and therefore they must approach website design from the perspective of the consumer. Everything needs to be designed in such a way so that it will appeal to the consumer not the business owner.
When approached correctly and with all of the required information in hand, website design does not have to cost a fortune. When approached correctly and when everything is planned properly considering research over many decades and using modern website designing tools it is truly remarkable what can be accomplished even on a modest budget. This is why the business owner must do as much research as possible into all aspects of website design so that they are well prepared when they negotiate with website designers.
There are many people who are interested in a website for their company, who simply does not have a proper understanding of how to proceed or even what to expect. This is why you often find websites which are cluttered up with a whole range of complicated features which only serves to confuse the consumer. This is why it is important and beneficial to have the website designed professionally so that it only has only the minimum number of features which is necessary to ensure a friendly and simple user interface. In fact, a minimalistic approach with just enough features and tools to ensure adequate interaction by internet users often result in the best website design. These websites provide the best results and are popular among internet users because everything is easily accessible and help functions is easy to use ensuring that people are able to learn whatever they are interested in with the shortest possible time delay.
The business owner must remember that the most important function of that website will always be to promote your business and therefore all of the necessary information about the business should be communicated to the consumer. Website designers may know just about everything there is to know about website designing but they will never know your business like you do. That is why several consultations may be necessary before the website designer will have the information required to start with the design of your website. Then several revisions may be necessary for accurate representation of your business. The length of the process will depend on two critical factors, the ability of the business owner to communicate all of the facts relating to that business to the website designer and the ability of that website designer to use that information effectively during the design process.
There are also some businesses which will look at websites on the Internet and will then proceed to copy those which seem to be successful. They fail to realize that the website is successful because it has been customized for that specific business and it will not necessarily ensure success for your business. Your business is unique even though the products or services may be similar to those provided by the competition. This is why your business needs a unique website design which will distinguish your business from among the competition. You should never become part of the old boring crowd; you should always aspire to be different, more exciting and therefore more unique and desirable. The consumer should be curious enough to look a second and a third time at your business website and in the end your company should get their business.
A website which does not encourage consumer feedback will never be optimally effe-ctive because the business will have no way to accurately gauge the satisfaction level of people in the target area. That is why the consumer should be strongly encouraged to speak their minds. Everything possible must be done in order to boost healthy interaction between the business and the consumer. There are many websites which is full of photographs and which contains very bright colors and the information is supplied in different fonts and very often all of these tricks simply serve to confuse the consumer. This is another reason why it is best to make use of a professional website designer who knows exactly what is necessary to make the website work. Such a professional will never use more decorations or variety of colors than those which is absolutely necessary to ensure that the website is appealing to the eye of the consumer.
Another misconception among business owner is that your website has to contain huge amounts of data in order to ensure that the consumer is properly informed. However, it is not the amount of words which is used which is important but rather whether all of the necessary information has been communicated to the consumer. It is not quantity which is needed, you need quality and effective communication does not necessarily require many words. You only need sufficient words to get the message across ensuring that the consumer knows exactly what your business is about and what the business can do for them. You need to describe your products and services and you need to tell the consumer why your business should be preferred above the competitors. Focus also on after sales service and the guarantees which are provided by your business and also by the manufacturer. Anything which can show the consumer the extraordinary value of your products or services can help to raise your business in the estimate of the consumer.
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NeuSource Startup Minds India Limited was born from a passion to bring improvement to the Best Startup Consultancy Services. We believe in the simple idea that establishing startups in India should be easy. With over 10, 000 existing clients base and to accomplish our mission we are providing the largest startup consultancy platform with a range of ONE STOP SOLUTION like business services which includes Company Registration process, Business consulting services, Startup registrationlaw, taxation, video editing, web designing, content writing, web development, digital marketing, graphic designing, chartered accountant, and Company Secretary and management consultancy services. Since our beginning, we have helped thousands of startups to start, operate and nurture their business. We being an ISO 9001:2015. certified company, always peruse to deliver innovative startup business solutions and result-oriented counsel to provide the best startup consultancy. Today, our customers range from the largest most recognizable companies in the country to small local consultants. We commenced the business of providing startup consultancy services in 2008 through sole proprietorship M/s NeuSource; growth led us to expand from ourHeadquarter in Delhi to include offices in Mumbai, Hyderabad, Bengaluru, Kolkata, Lucknow and many more. Now, these services are being provided by our Company NeuSource Startup Minds India Limited through the country. As one of the top Startup Consultancy Service Provider in India, we have a very strong focus on hiring and retaining the top professionals to drive our different departments. We maintain an environment that nurtures some of the best thinkers in Industry in their respective fields of expertise.